about
I value design that lasts — communicates well to customers, is visually appealing, and remains loyal to the brand.
I listen intently to brand voice & customer insight, uncover root causes as well as unseen tensions to design from the inside out. I ponder every visual choice — trendy, beauty, clarity, relevance — to distill down to brand identities that really matter: resonate, last, and build trust.
With 8+ years of experience working across both creative projects and corporate structured design, I’ve gained a solid intuition for good design — and bad — while continually pushing myself beyond perceived boundaries for better practices.
Notable Experiences
Design Manager / Team Leader
at MCP Group ∙ Diversified Company
dec 2020 - oct 2023
Project Manager / Team Leader
at NTS Design ∙ Design Agency
feb 2020 - aug 2020
Creative Partner / Designer
Various Businesses ∙ Start-ups / F&B / Events / Art-related
freelance & collaborations
Fields of Expertise
Design System ∙
Product Design ∙
UI/UX Design ∙
UX Research ∙
A/B Testing ∙
Business Analysis ∙
Brand Identity ∙
Graphic Design ∙
Copywriting ∙
Conversion Rate Optimization
Key Capabilities
Creativity ∙
Design Thinking ∙
Problem Solving ∙
Empathy ∙
Storytelling ∙
Visualization ∙
Leadership ∙
Communication ∙
Adaptability
Idea Consulting
Got an idea?
Start by sharing what’s on your mind. We’ll explore your vision and challenges together — step by step — with curiousity, care and clarity.